ALARM CELLARS Winemaker Jennifer Wall,
who is married to a Fire Captain (Mike), envisioned
the Three Alarm concept in 2002. She commissioned artist
and Fire Captain Don Ricci to paint the image for the
label. She then contacted the Alisa
Ann Ruch Burn Foundation (AARBF), one of her husband’s
favorite charities, to form a relationship in which
part of the proceeds from the sale of this wine will
be donated to AARBF. The first cases of Three Alarm
Cellars wines were bottled and sold in 2004.
Jennifer is a
native Californian and was born in Sacramento, California.
Jennifer originally intended on attending medical school
after receiving a bachelor’s degree in Biology
from the University of California at Santa Cruz. Following
graduation in 1991, Jennifer moved to Sonoma County,
where she acquired her first winery position at a custom
wine processing facility called Vinwood Cellars. Jennifer
started at the ground floor of the operation working
in the lab and checking fermenting tanks daily, ensuring
the juice was turning into wines as they should.
one harvest working at the winery, medical school was
a distant memory for Jennifer. 14 to 16 hour shifts
couldn’t extinguish Jennifer’s enthusiasm
for her new found winemaking career. With the help of
a mentor winemaker, Erin Green, now winemaker of Palhmeyer,
Jennifer learned her winemaking skills ‘on the
job’ while taking enology classes at night.
Just prior to
harvest of 1995, Jennifer started her career as the
winemaker for Barefoot Cellars Winery. At that time
Barefoot Cellars Winery produced and sold 140,000 cases
annually. For almost 10 years Jennifer led the winemaking
and production operation for Barefoot Cellars which
produced and sold 600,000 cases in 2004. The brand sold
to Gallo in January 2005.
received over 2000 medals for her wines, including many
Gold and Double Gold medals. In 2004, she received 361
medals including many outstanding accolades. In 2002,
she received the outstanding rating of Double Gold,
Best of Class and 98 points at the California State
Fair for her California Chardonnay and in 2004 she was
awarded the Best of Show award at the New Orleans Wine
and Food Experience for her Alexander Valley Merlot.
she is not working or spending time with her family
and friends, Jennifer volunteers her time to Junior
Achievement and other non profit organizations. She
also enjoys gardening, cooking and travel.