THREE ALARM CELLARS Winemaker Jennifer Wall, who is married to a Fire Captain (Mike), envisioned the Three Alarm concept in 2002. She commissioned artist and Fire Captain Don Ricci to paint the image for the label. She then contacted the Alisa Ann Ruch Burn Foundation (AARBF), one of her husband’s favorite charities, to form a relationship in which part of the proceeds from the sale of this wine will be donated to AARBF. The first cases of Three Alarm Cellars wines were bottled and sold in 2004.

Jennifer is a native Californian and was born in Sacramento, California. Jennifer originally intended on attending medical school after receiving a bachelor’s degree in Biology from the University of California at Santa Cruz. Following graduation in 1991, Jennifer moved to Sonoma County, where she acquired her first winery position at a custom wine processing facility called Vinwood Cellars. Jennifer started at the ground floor of the operation working in the lab and checking fermenting tanks daily, ensuring the juice was turning into wines as they should.

After spending one harvest working at the winery, medical school was a distant memory for Jennifer. 14 to 16 hour shifts couldn’t extinguish Jennifer’s enthusiasm for her new found winemaking career. With the help of a mentor winemaker, Erin Green, now winemaker of Palhmeyer, Jennifer learned her winemaking skills ‘on the job’ while taking enology classes at night.

Just prior to harvest of 1995, Jennifer started her career as the winemaker for Barefoot Cellars Winery. At that time Barefoot Cellars Winery produced and sold 140,000 cases annually. For almost 10 years Jennifer led the winemaking and production operation for Barefoot Cellars which produced and sold 600,000 cases in 2004. The brand sold to Gallo in January 2005.

Jennifer has received over 2000 medals for her wines, including many Gold and Double Gold medals. In 2004, she received 361 medals including many outstanding accolades. In 2002, she received the outstanding rating of Double Gold, Best of Class and 98 points at the California State Fair for her California Chardonnay and in 2004 she was awarded the Best of Show award at the New Orleans Wine and Food Experience for her Alexander Valley Merlot.

When she is not working or spending time with her family and friends, Jennifer volunteers her time to Junior Achievement and other non profit organizations. She also enjoys gardening, cooking and travel.